Apple App Store Approval System Sucks!

<rant>

So here we are, it’s the 25th of August and yep, LookSee 1.2 is stillllllllllll sitting in review. I posted the update into the App Store on the 20th of July, so if you do the math it’s over a month now.

This is absolutely ridiculous that previous versions of LookSee took a week to get approved and published in the App Store. Version 1.2 is not a massive rewrite of the application, yes the PDF viewer was re-written from scratch and some extra features were added but nothing that warrants more than a month in the review process.

When I worked in Microsoft or for that matter any customer related position (Compaq, Olivetti) it was always hammered into you to keep the customer informed. With Apple it’s a stone wall of silence and that is absolutely pathetic.

Numerous emails have been ignored and there is no simple method to complain to them. It’s just one of the most infuriating situations to be in because you are basically helpless to do anything! Whoever is running the App Store Approved process in Apple should have their head examined, if any of their internal KPIs state it’s roaring success you have got to be kidding me. Yes they get 5000 odd new App submissions every day, but your processes and infrastructure have to scale to meet those needs.

Apple just needs to communicate with the end user, us developers, more. The process should be more transparent then it is. Either this or go back to Customer 101 training!

</rant>

By the way thanks to Apples lag on getting this release approved, version 2.0 is a week away from completion. Just hope that doesn’t take 6 months to approve as there are massive feature improvements.

Kristof Kowalski // kristof@kowalski.ms

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