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Apple App Store Approval System Sucks!

<rant>

So here we are, it’s the 25th of August and yep, LookSee 1.2 is stillllllllllll sitting in review. I posted the update into the App Store on the 20th of July, so if you do the math it’s over a month now.

This is absolutely ridiculous that previous versions of LookSee took a week to get approved and published in the App Store. Version 1.2 is not a massive rewrite of the application, yes the PDF viewer was re-written from scratch and some extra features were added but nothing that warrants more than a month in the review process.

When I worked in Microsoft or for that matter any customer related position (Compaq, Olivetti) it was always hammered into you to keep the customer informed. With Apple it’s a stone wall of silence and that is absolutely pathetic.

Numerous emails have been ignored and there is no simple method to complain to them. It’s just one of the most infuriating situations to be in because you are basically helpless to do anything! Whoever is running the App Store Approved process in Apple should have their head examined, if any of their internal KPIs state it’s roaring success you have got to be kidding me. Yes they get 5000 odd new App submissions every day, but your processes and infrastructure have to scale to meet those needs.

Apple just needs to communicate with the end user, us developers, more. The process should be more transparent then it is. Either this or go back to Customer 101 training!

</rant>

By the way thanks to Apples lag on getting this release approved, version 2.0 is a week away from completion. Just hope that doesn’t take 6 months to approve as there are massive feature improvements.

Kristof Kowalski // kristof@kowalski.ms

LookSee 2.0

As the saying goes. There’s no rest for the wicked.

Version 1.2 is… still sitting in review with Apple! GRRRR! How long does it take? Come on fellas… Chop! Chop!

So in lieue of this, version 2.0 is progressing very nicely. I think version 2.0 is where I’m starting to think LookSee is actually coming the App I wanted it to be. The 1.x versions are faily simple and straight forward, nothing to0 massively exciting about it. Version 2.0 is an altogether different beast, finally incorporating some of the more advanced features. Here’s a little sample of the main Home screen in version 2.0.

The development is coming along smoothly which is good to see. With LookSee I’m looking to make this the best App in which you guys n’ gals can take your files with you, anwhere and view them anytime. I won’t get into version 3.0 details for now, but it’ll blow your socks off with the ambitious feature set.

Just on another note. I’m working on a game which will hopefully be out in the middle of December, based on the all the milestone efforts thus far. Fingers crossed and more news about it when the time comes.

Kristof Kowalski | kristof@kowalski.ms